Targeted Retargeting

We all know this to be true: the more targeted the ad, the better it performs, and the more conversions you get. Luckily, the Internet provides us with a vast amount of detail about each unique site visitor. Unluckily, collecting and analyzing that data in real time and then delivering the perfect ad for each visitor is a huge challenge. Well, for most people it is. But not for FetchBack. Let's take a look at some of the secrets behind our success, both huge and, well, tiny.

FetchBack's Smart Pixel

It's just a small thing. A tiny bit of code that takes you a minute to implement on your site. A tiny pixel that does the work of thousands. Maybe millions. If not trillions. It waits and watches and gathers intelligence about your prospects: where they live, the site they came from, keywords on pages they've viewed, where they go on your site, products and categories they click on, images they view, what they may have purchased in the past, and exactly where they abandoned their shopping cart.

We'd tell you more, but then ... it wouldn't be a secret.

The bottom line? This tiny pixel has one job: hunting and gathering. It passes no judgment. We have another, bigger solution for that.

The Recommendation Engine

FetchBack's Smart Pixel sends consumer data in real time to FetchBack's Recommendation Engine. This data is analyzed and an intelligent recommendation is made as to which ad, or set of ads, is best for each unique prospect. Then these carefully selected ads are assembled and delivered to each individual customer.

Our Smart Pixel and Recommendation technologies go well beyond traditional Retargeting of lost customers. In fact, many of our clients are using it for loyalty campaigns, which continue targeting customers with product recommendations long after their initial conversion. This is a very powerful way to drive additional sales and promote your brand to the prospects who matter most – repeat customers.

Dynamic Ads with Recommended Products

Many companies offer ad serving, but no other company can match FetchBack's ad recommendation intelligence or our conversion rates. Moreover, our recommendation technology has the ability to deliver dynamic ads, which have been proven consistently to enhance click-through rates and convert more often than plain old static ads. We can serve single product creative, such as the last product viewed, but we can also serve dynamic creative that displays up to 10 products. Those 10 products may include a series of "last products viewed" or offer product recommendations based on data collected across all customer browsing behavior.