Retargeting Defined

You've invested time and money into every person who visits your Web site. On average 98% of the visitors who browse your site will leave without converting - whether that conversion is an action as simple as joining an e-mail list or as complicated as buying a sports car. Don't let your investment in those customers disappear! These are your most valuable prospects - they have already shown interest in what you have to offer by visiting your Web site. So how do you make sure that those customers don't forget about you?

That's where FetchBack comes in.

Using our patent-pending technology we're able to deliver your message to visitors after they have left your site as they surf the Web. Your ads will appear to them as they surf their favorite internet sites - everything from popular news sites, social networking sites, to various blogs and informational sites. These are not pop-ups; these are advertisements that customers would normally see as they visit these webpages; only instead of a random ad being displayed, a targeted ad specifically for them will be shown. Think of it as following a customer out the front door of your store and asking if they saw the sale rack on the back wall. You appear to them again in the right place - at the right time. You will stay top of mind and customers will come back to your site and purchase. Some studies suggest that you need seven contacts with a customer to make a sale. Retargeting is an invaluable tool for developing that relationship with prospects, and turn them into customers.

Retargeting = Relationship

You spend your marketing budget building your brand and your advertising budget getting your name in front of consumers. By the time visitors arrive at your Web site, they already have an impression of your business. If they leave without buying, the expense of getting them to your Web site is lost - but not if you Retarget. FetchBack scientifically delivers your targeted ads to forge a relationship with your visitors. You've invested a lot to attract visitors to your site - that investment is worth more when you Retarget your message after they've left. When your name or logo is displayed in ads, visitors who have already been to your site will recognize it and respond. As affinity with your company begins to develop, the likelihood of a purchase skyrockets.