Reach More Customers Across Multiple Networks, DSPs, and Exchanges

You can stick your toe in the Retargeting waters if you like, and work with one or two exchanges or networks. But there are a few problems with that:

• You have to set up, communicate with, pay, remember the different pricing models, monitor and adjust campaigns through different interfaces, remember logins and passwords ... for multiple providers.
• It's difficult to create and manage a unified, global campaign.
• It can be difficult or impossible to combine and analyze your campaign results from all those different sources, so you won't have a clear understanding of the effectiveness of your campaign or your ROI.
• You only reach the audience of those one, two, or three providers – maybe only 10–20% of your lost audience.
• And ... since ad servers from different providers don't talk to each other, you could be reaching the same people more than once. That's a waste of your hard-earned money.

Managing your Retargeting campaigns piecemeal ends up being confusing, inefficient, and probably ineffective. With FetchBack, you implement once and then connect to an unlimited number of exchanges, networks, DSPs, and publishers. You have one source, with one easy dashboard, for Retargeting through many publishers.

We do the hard work of sorting out all of the different ad networks to make sure you only serve the right ads to the right people. But most importantly, you can reach the majority of your lost audience wherever they go, because FetchBack is continuously adding new networks to our platform.