Press

98% of a Web Sites Visitors Leave without Becoming Customers

Why FetchBack is the future of online advertising

A sobering thought given the funds, not to mention the creative genius, allocated to getting the prospect to the site in the first place.

Enter FetchBack.  The advertising industry's ultimate marketing tool. 

FetchBack offers a straightforward, single-source solution for getting those lost prospects to come back. FetchBacks's new web technology enables businesses to deliver messages to prospects after they leave a web site.  For example: someone who visited an online clothing store and left might see an ad for the retailer on Facebook or the New York Times later that day. It's a process known as “retargeting” and FetchBack is the first company built from the ground up to address this unique form of advertising.

Using patent-pending technology, FetchBack allows web site businesses to recoup the investment made in attracting new prospects, by continuing the marketing relationship with them on other sites, at other times.

Because attracting new prospects often requires a large investment, FetchBack emphasizes its cost-effectiveness for continuing the relationship with prospects who responded to an initial pitch. The lost prospects who don’t become customers are a valuable target audience for follow-up messages – if marketers know how to reach them effectively.

“Online advertising has to take the next step. Driving traffic to your web site by advertising with Google and Yahoo! is important, but it’s even more important that you establish relationships,” says Chad Little, “Chief Retriever” at FetchBack. “Many businesses thrive by establishing a brand and converting customers over time. You don’t buy a car the first time you visit Ford.com or Lexus.com. You make several visits over days and weeks until you’re ready to purchase. Retargeting keeps your company’s message in front of your prospects while they’re off doing other things online.”

“We call ourselves The Retargeting Company because we’re really the only ones doing this,” Little says. “Nobody can connect with so many lost prospects the way we do.” FetchBack’s technology respects visitors’ privacy and puts no executable code on a visitor’s computer. No personally-identifiable data is saved. FetchBack retargeting actually requires less information than customers provide every day with their grocery store VIP membership cards.

Visitors should see an improved online experience because FetchBack delivers targeted messages related to sites they have previously visited and expressed an interest in. Irritating, irrelevant ads are replaced by messages suited to the individual.

About FetchBack: Located in Phoenix, Arizona, FetchBack has developed patent-pending technology to help its customers retarget web site prospects after they leave a site. For more information, please browse www.FetchBack.com or join us at booth 917 at the ad:tech conference in New York November 5th and 6th.

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