FetchBack - The Retargeting Company

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FetchBack creates Creative Best Practices for online Retargeting.

Best Practices Results in a 25% increase in Return Conversions.

Phoenix (June 1, 2009) FetchBack Inc., the Retargeting Company, after forming an internal design team, has crafted the Creative Best Practices for Retargeted ads. After advertisers implemented the Creative Best Practices in ads, return conversions increased up to 25% for those campaigns.

"Each day online marketers find themselves backlogged with the amount of creative assets they need in order to do their job," says Chad Little, FetchBack's President and CEO, "To help aid our clients, FetchBack formed a creative team dedicated to developing cutting edge retargeting ads for them. This has eased the pressures on marketers, while getting the most out of their campaign."

Retargeting by itself is one of, if not the best, performing online marketing programs and the messaging in the ads is critical for campaign success. The Creative Best Practices better equip online marketers to create successful Retargeting ads. The Best Practices include tips like using messages that are unique to their Retargeting campaign, strong encouragement for a return visit, and creating a unique landing page for the Retargeting campaign to point to, rather than the homepage URL.

FetchBack clients that utilized FetchBack's internal design team or the Creative Best Practices saw increases in their CTR, return visits to the site, and ultimately up to a 25% increase in conversions from return site visitors vs. advertisements also used in their RON campaigns that used generic, non-Retargeting language.

FetchBack (www.FetchBack.com) is the Retargeting Company. On average, 98% of a Web site's visitors leave without converting. FetchBack 'fetches' them back to that site via the industry's most advanced Retargeting platform. FetchBack provides reach with ease across multiple networks, actionable analytics, and keyword targeted dynamic ads. FetchBack Retargeting is easy to implement, and maximizes the conversions that Retargeting has to offer.