Press

Chad Little To Lead FetchBack As Chief Retriever

May 18, 2007 (Phoenix, AZ) – Chad Little has accepted the position as “Chief Retriever” of FetchBack- The Retargeting Company, and has created an ambitious vision for his team. The vision is quite simple, FetchBack is changing online advertising, changing how people think about spending their advertising dollars and changing the experience in general.

Currently, the majority of the market for online advertising is focused on driving a new leads to company websites. Marketers spend significant dollars on TV, print, paid search and display advertising. The dollars spent drive prospects, who typically look around a bit and than leave, begging the question “What about Post-Visit-Marketing?”

FetchBack product offerings will become a standard for online advertising and a must for any smart marketer. We all know that it’s far cheaper to convert a warm lead than create a brand new one, making Post-Visit-Marketing logical. Little was recently quoted in an article for Behavioral Insider, “Post-Visit -Marketing is best thought of as a way of recouping a portion of money from visitors who would otherwise be lost…You can invest another few cents per visitor in trying to build a further dialogue with prospects you’ve already attracted.”

Currently, advertising online is painful, complicated, full of misinformation and riddled with lifeless companies providing horrible customer service. FetchBack intends on changing this industry downfall with a purpose-filled organization that strives to create a bond with their customers and provide them value beyond any competitive product.

In order to focus full time on the growth of FetchBack, Little stepped down as President/CEO of AdOn Network. Little’s successor is the very capable Steve Armstrong who will continue to build the organization to reach new heights.
FetchBack is changing online advertising and taking things to the next level and having a great time doing it. Start recouping some of those lost advertising dollars, contact FetchBack today!

If you’d like more information about FetchBack and how retargeting can help you, please call Tony Tommasi at 602-224-9014 or email him at tony at fetchback.com. For marketing or press information please contact Cassie Berger at cassie at fetchback.com or Chad Little at little at fetchback.com.