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Innovative New Online Advertising Service Launches, Connects Web Sites With Lost Visitors

Phoenix, Arizona – April 11th, 2007: On average, almost 98 percent of Web site visitors leave without becoming customers, but FetchBack now offers a straightforward, single-source solution for contacting the vast majority of those lost visitors. New Web technology developed by FetchBack helps businesses redeliver their messages to visitors who have left their sites, a process known as “retargeting.” Using a patent-pending system, Web site owners can maximize their investment in attracting new visitors by continuing the marketing relationship with ads viewed on other sites.

“Online advertising has to take the next step. Driving traffic to your Web site by advertising with Google and Yahoo! is important, but it’s even more important that you establish relationships,” says Chad Little, “Chief Retriever” at FetchBack. “Many businesses thrive by establishing a brand and converting customers over time. You don’t buy a car the first time you visit Ford.com or Lexus.com. You make several visits over days and weeks until you’re ready to purchase. Retargeting keeps your company’s message in front of your visitors while they’re off doing other things online.”

Because attracting new visitors often requires a large investment, FetchBack emphasizes its cost-effectiveness for continuing the relationship with those visitors who responded to an initial pitch to visit the Web site. The lost visitors who don’t become customers are a valuable target audience for follow-up messages – if marketers know how to reach them effectively.

“We call ourselves The Retargeting Company because we’re really the only ones doing this,” Little says. “Nobody can connect with so many lost visitors the way we do.” FetchBack’s technology respects visitors’ privacy, however, and puts no executable code on a visitor’s computer. No personally-identifiable data is saved anywhere, just a randomized keycode saved in a cookie that provides instructions for delivering a more relevant ad. FetchBack retargeting requires less information than customers provide every day with their grocery store VIP membership cards.

Visitors should see an improved online experience because FetchBack delivers targeted messages related to sites they have previously visited and expressed an interest in. Irritating, irrelevant ads are replaced by messages suited to the individual. An opt-out mechanism is provided, however, for concerned users.

About FetchBack: Located in Phoenix, Arizona, FetchBack has developed patent-pending technology to help its customers retarget Web site visitors who leave their sites. For more information, please browse www.FetchBack.com or join us at the W Hotel Thursday, April 26th from 4-7 p.m. to celebrate the launch of FetchBack at the ad:tech trade show in San Francisco.