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FetchBack - The Retargeting Company - Raises Series A Funding Led by Gersh Venture Partners

January 4, 2008, Phoenix, AZ – FetchBack Inc., an innovative online advertising company specializing in a form of behavioral targeting called retargeting, secured Series A funding from Gersh Venture Partners (GVP) as well as other private investors.

GVP is a venture capital fund that invests in start-up and early-stage businesses exclusively in the financial technology and online media sectors. Other investors include Geoff Judge, who co-founded 24/7 Media (TFSM, sold to WPP) and now sits on the FetchBack Board of Directors. Erik Matlick also joins the Board and founded another GVP portfolio company, Industry Brains sold to Marchex (MCHX). Mr. Matlick brings over 10 years of media and e-business experience to the group. Joining the investor group is Stephan Paternot, who founded theglobe.com with a record setting IPO of $1 billion dollars; Bob Ellis, an investor and original board member of xoom.com (XMCM) that completed an IPO in 1999 and later merged with NBC’s Internet properties; and Jeff Stewart, founder of Mimeo.com and Square Earth which merged with Proxicom, eventually becoming a 1,000 person, publicly traded “e-consulting” firm.

Business 2.0 and CNNmoney.com both listed FetchBack on their “What’s Next” list of top 10 products, ideas and trends.  FetchBack’s CEO and Chief Retriever was also featured in TechConnect Magazine as an “inventive start-up wizard with a relentless appetite for new challenges.

FetchBack offers advertisers a way to turn online browsers into buyers by serving them targeting banner ads after they have abandoned an advertiser website.  With an average of 98% of website visitors leaving without purchasing, FetchBack can provide a unique ROI solution to pair with ongoing search and banner display campaigns. With companies working hard and spending big dollars to drive prospects to their website, it only makes sense to stay in front of them after they leave.

With an experienced board of directors, strong management team and the newly completed Series A funding, FetchBack Inc. is set to change online advertising bringing the new frontier of behavioral retargeting to advertisers worldwide.

FetchBack is the only company that specializes in retargeting and has developed a patent-pending technology that eases implementation, increases reach and improves results. Retargeting with FetchBack is one of the most effective forms of advertising, and it just got better. For marketing or press information please contact Cassie Berger at 602.224.9015 or cassie@fetchback.com.