Press
06/09/2008 |
FetchBack Makes a Strategic Move – To Tempe, ArizonaJune 9, 2008, Tempe, AZ –FetchBack Inc., an innovative online advertising company specializing in a form of behavioral targeting called Retargeting, is now calling sunny Tempe, Arizona home with the moving of their unique offices. Milk Bones and rawhides can be found next to the printers in this quirky office, as employees are encouraged to bring in their four-legged friends as often as they can. more |
01/05/2008 |
FetchBack - The Retargeting Company - Raises Series A Funding Led by Gersh Venture PartnersJanuary 4, 2008, Phoenix, AZ – FetchBack Inc., an innovative online advertising company specializing in a form of behavioral targeting called retargeting, secured Series A funding from Gersh Venture Partners (GVP) as well as other private investors. more |
12/27/2007 |
Bringing BT To Main Street: Reality CheckLike many other groups of insiders, those of us immersed in online advertising 24/7 tend to live in a professional bubble. Within this particular bubble, "everybody" knows about the inner recesses and nuances of behavioral targeting. In the conversation below, FetchBack CEO Chad Little explains why, despite all the dutiful lip service paid to the notion of the long tail, behavioral concepts have a long way to go before they become truly relevant to the middle market. more |
12/04/2007 |
Fetchback Now Offering The Industry’s Most Complete ROI Reporting For Retargeting CampaignsDecember 4, 2007 (Phoenix, AZ) – FetchBack, The Retargeting Company, recently announced the launch of enhanced ROI reporting now available for all of their clients. Advertisers now have access to the most comprehensive retargeting ROI reports on the market. The newly released reports show conversions by clickthrough and impression, allowing advertisers to better track campaign success. The industry leading ROI reports help advertisers make decisions regarding their retargeting campaigns down to the finest detail, including which creative is generating the best results and how many retargeted impressions are enough to convert the average prospect. more |
11/02/2007 |
98% of a Web Sites Visitors Leave without Becoming CustomersWhy FetchBack is the future of online advertisingA sobering thought given the funds, not to mention the creative genius, allocated to getting the prospect to the site in the first place. Enter FetchBack. The advertising industry's ultimate marketing tool. FetchBack offers a straightforward, single-source solution for getting those lost prospects to come back. FetchBacks's new web technology enables businesses to deliver messages to prospects after they leave a web site. more |
9/17/2007 |
RSS Radio Show Talks with Chad Little, FetchBack Chief Retriever |
9/11/2007 |
FetchBack Appears on CNNMoney.comTenacious technology for Internet ads
(Business 2.0 Magazine) -- As lucrative as Internet advertising can be, almost all of it is wasted. Companies are set to shell out a total of $19.9 billion for online ads this year, but just 2 percent of the Web surfers who are exposed to those ads will click on them (and even fewer will actually make a transaction). more |
9/07/2007 |
FetchBack Appears in Business 2.0
|
5/18/2007 |
Chad Little To Lead FetchBack As Chief RetrieverMay 18, 2007 (Phoenix, AZ) – Chad Little has accepted the position as “Chief Retriever” of FetchBack- The Retargeting Company, and has created an ambitious vision for his team. The vision is quite simple, FetchBack is changing online advertising, changing how people think about spending their advertising dollars and changing the experience in general. more |
5/16/2007 |
THE "LAST mile" conundrum of how to deliver broadband connectivity from a communications provider to a customer's home is famously known in telecommunications circles. Less often acknowledged but equally vexing is the last-mile challenge faced by marketers in moving prospects from initial click-through to regular customers. In the conversation below Chad Little, founder of retargeting specialist FetchBack, outlines a new orientation to marketing's last mile, one he calls "post-visit marketing." more |
4/12/2007 |
Innovative New Online Advertising Service Launches, Connects Web Sites With Lost VisitorsPhoenix, Arizona – April 11th, 2007: On average, almost 98 percent of Web site visitors leave without becoming customers, but FetchBack now offers a straightforward, single-source solution for contacting the vast majority of those lost visitors. New Web technology developed by FetchBack helps businesses more |
Free Consultation
Submit your contact information below and receive a Free Consultation. Learn how retargeting and behavioral marketing can help grow your business.
“It's a fact: retargeting, the hidden gem of behavioral targeting, has generated vastly better results lately for our advertisers than any other single method of targeting.”
Jack Smith
