Media Contact: PR@fetchback.com
Media Kit:
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News
2011 |
2010 |
2009 |
2008 |
2007
06/20/2011
eBay Inc. Completes Acquisition of GSI Commerce (PDF: 90 KB)
03/28/2011
eBay Inc. To Acquire GSI Commerce
03/17/2011
Fetchback: Retargeted pushing more than simple conversions
Press Releases
2011 |
2010 | |
2009 |
2008 |
2007
06/29/2011
FetchBack Adds New Features to Its Retargeting Technology; Campaigns Now Boost Brand Engagement While Supporting Both BtoC and BtoB Behavioral Marketing
TEMPE, Ariz., June 29, 2011- Retargeting leader FetchBack Inc. is helping advertisers further streamline when and how consumers are being retargeted online. The company has released four advanced features to help maximize ad dollars within customers' current retargeting programs, while enabling both BtoC and BtoB marketers to build brand engagement. Customers can now have ad messaging, images, time of display, and other key campaign factors automatically adjusted on-the-fly based on hundreds of data points that are collected every day, including the day-to-day performance of the ads. more
04/27/2011
FetchBack Sets the Bar for Transparency of Retargeted Ads; Company Adopts New Industry Standard Icon Provided by the Direct Advertising Alliance
TEMPE, Ariz., April 27, 2011 - Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced its' adoption of the Advertising Option Icon provided by The Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper right corner of each ad. The symbol is trademarked by the Direct Advertising Alliance (DAA) with the intent of making it a universal symbol for consumers. By clicking on the icon, consumers can find out which participating companies are tracking them through online marketing. It includes an "opt out" selection for consumers that do not wish to be tracked online. FetchBack is one of the first
retargeting companies to adopt the symbol and joins the list alongside Yahoo and Google.
more
03/17/2011
FetchBack’s New Analytics Tool Shows Retargeting Goes Beyond Conversions; Can Increase Consumer Engagement and Loyalty with Brands
TEMPE, Ariz., March 17, 2011 – Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, today announced Engagement A/B Reporting, a new analytics tool that shows how the company’s retargeting campaigns motivate consumers to engage deeper with brands, leading to longer-term conversion success. As marketers aim to measure campaign effectiveness, FetchBack’s new Engagement A/B Reporting demonstrates that other factors besides “clicks” can significantly influence consumer behavior. The Engagement A/B Reporting tool is part of FetchBack’s proprietary analytics platform, FIDO, which displays real-time, deep analytics of a client’s retargeting campaign. more
01/21/2011
FetchBack Integrates Retargeting Capabilities Across Email and Affiliate Marketing
Enhanced solutions save marketers time and money with broader reach and advanced decision-making capabilities
TEMPE, Ariz., Sept. 21, 2010- Retargeting leader FetchBack Inc., a part of the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, has integrated its core technologies with Pepperjam and e-Dialog to help marketers achieve additional online reach, a boost to conversions, and clarified tracking for better planning and analysis of simultaneous campaigns. As the world of online marketing technology becomes increasingly fragmented and crowded, these companies are streamlining the most powerful and proven technologies for marketers—saving them both time and money. Pepperjam, a leader in performance marketing, and e-Dialog, a leader in highly targeted email marketing, are also part of GSI’s Global Marketing Services division. more
