How does retargeting work?

A one-line piece of code is added to your Web site. It's not spyware or adware. There are no downloaded applications or executable code on the visitor's machine. You add FetchBack's code to your specific Web pages depending which visitors you want to retarget. When visitors go to those Web pages, they will receive an anonymous cookie on their browser. Each visitor is uniquely identified to the FetchBack network but cannot be personally tracked - we do not collect any personal information in order to Retarget customers. In fact, you give more information about yourself every time you use your grocery store "VIP membership card" at the cash register than you do when you are being retargeted. To learn more about FetchBack's commitment to consumer privacy, visit our privacy policy.

Can visitors opt out of the FetchBack network?

Web users are going to see advertisements as they surf the Web. So if a visitor wants to opt out of receiving informational, beneficial messages and instead get more offers for herbal supplements and penny stocks, they can click here to Opt-Out - and you can see our privacy policy for more details. (Sarcasm aside, FetchBack Retargeting is an improvement to the visitor's experience, not an intrusion, and we strongly encourage visitors to consider the pros and cons before opting out.)

How much does this cost?

At FetchBack we pride ourselves on converting your lost prospects into life-long customers, and there truly is no cookie cutter solution for every client. We have the most flexible billing agreements in the industry, and no annual contracts. So contact us today to receive a proposal based on your company's objectives. We'll make it work.

How will my ads show up?

You can provide guidance on your retargeted ad types, sizes, frequency, and the kinds of Web sites where your message will appear, or you can let our FIDO technology automatically determine the best mix. FetchBack will present your retargeted messages on sites your visitors go to after leaving you. Our technology will maximize your investment in traffic and increase the number of customers who return to buy.

Where exactly will my retargeted ads appear?

We are able to match your message to the places your lost visitors go. Your ads will show up on blogs, news and information sites, entertainment portals - any type of content site on the Web. You can restrict your placement to specific types of branded content sites if you wish. We will optimize your delivery based on the criteria most important to you. FIDO is programmed to put your message only in places where you would want to be seen. We avoid placing advertisments on questionable or adult-content websites.

What happens to the data you collect?

We don't collect anything personally identifiable about any visitor. Even so, we don't share anything about any advertiser, site statistics, or user patterns. All data is strictly kept to each individual company. Our privacy policy contains all the details to our commitment to protecting consumer data.

Can I work for you? Can I bring my dog?

We are always looking for fresh talent! Ask yourself a few questions - Are you willing to live in a desert? Do you like to work hard, and play harder? Do you think work should be fun and rewarding? Then e-mail us and tell us why you'd be a great fit for the FetchBack team. As for your dog, well, we'd love to have a mascot in the office, but you'll have to figure out a way to sneak him into a busy office building with a no-pets policy. (Maybe that's your hook for why we should hire you.)

Is it just a coincidence that DOG is GOD spelled backward?

We're not touching that one.