Board

Chad Little, Founder and Chief Retriever FetchBack.

FetchBack was founded by Chad Little after he realized the power of behavioral targeting and its importance for the future of online advertising.  Chad is considered one of the early and leading forces in the Internet arena and is actively involved in the Internet and software development communities, particularly in Arizona where he is on the Board of Directors of the Arizona Technology Council.

Prior to FetchBack, Chad founded three successful companies including AdOn Network (formerly myGeek) in 1998, which is now one of the largest ad networks on the web.  He founded Sandbox Entertainment Inc. in 1995 before the company merged with Wall St. Sports in 1999. Prior to Sandbox Entertainment, Chad founded TRACER Design in 1991, a pioneering interactive advertising agency.