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Press Releases2010 | 2009 | 2008 | 200712/10/2009 FetchBack named Best Company to Work for in AZ Phoenix, AZ (December 10, 2009) Today FetchBack was named one of the Best Places to work in 2009 from the Phoenix Business Journal. This is the first time that the two year old company has been recognized for its unique and thriving culture. more 11/30/2009 FetchBack Increases Client Retention Rate to 96% Phoenix, AZ (November 30, 2009) FetchBack today announced their Client Retention Rate has reached 96%, the highest rate in the company's two-year history. The retention rate is monitored each month and speaks to the number of clients that remain on board month-to-month with FetchBack. more 11/18/2009 FetchBack analytics answer the question, "How many display ads are enough?" Phoenix, AZ (November 18, 2009) FetchBack has released a new set of analytics that answers the question "How may display ads are enough?" These analytics show advertisers how many retargeting display ads are shown to consumers before they convert. This allows advertisers, and FetchBack, to know how effective their retargeted ads are at creating a conversion, which in turn prevents waste of advertising dollars. more 10/28/2009 FetchBack sees 162% Growth - Q3 2008 vs. Q3 2009 Phoenix (October 28, 2009) FetchBack Inc., the Retargeting Company, today released their growth report for the third quarter of 2009. When FetchBack compared Q3 revenue in 2008 to Q3 revenue in 2009, the result was a 162% overall growth. more 10/15/2009 FetchBack Launches Engagement Mapping for Retargeting Phoenix (October 15, 2009) Today FetchBack, The Retargeting Company, introduced Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting.more 09/29/2009 FetchBack and Coremetrics Announce Partnership to Drive Easy Retargeting of Online Customers Phoenix (September 29, 2009) FetchBack, the retargeting company, today announced a partnership with Coremetrics, the leader in marketing optimization. This partnership enables FetchBack to utilize Coremetrics AdTarget™, an industry-leading data syndication platform and online marketing application. The solution enables businesses to easily syndicate information about their website visitors to FetchBack Retargeting with a simple drag and drop action. more 09/21/2009 FetchBack Introduces new Retargeting CPC Bidding System Phoenix (September 21, 2009) FetchBack Inc., the Retargeting Company, today announced the launch of a bidding system that allows Advertisers to name the maximum price they would pay for a consumer to return to their site. FetchBack's system automatically determines the pricing based on ad performance and available inventory. more 08/31/2009 FetchBack Reports Q2 2009 Growth Numbers Phoenix (August 31st, 2009) FetchBack Inc., the Retargeting Company, today released their growth report for the second quarter of 2009. When revenue numbers for Q1 and Q2 2009 are compared, FetchBack achieved a 70% growth in revenue. When you look at Q2 year over year, a 226% growth is reported.more 08/25/2009 FetchBack Finds Enhanced Notice Doesn't Result in More Opt-Outs Phoenix (August 25, 2009) FetchBack Inc., the leading online Retargeting Company today announced that when enhanced notice is added to behaviorally retargeted ads, the result is not a higher opt-out rate, but rather fewer opt outs. more 07/09/2009 New FetchBack Analytics Package Reveals Nearly Half of Consumers Return to Retail Sites Within One Hour After Being Served Retargeting Ad. Phoenix, AZ (July 9, 2009) A new analytics package that FetchBack, the Retargeting Company, is making available to advertisers starting today, reveals that nearly half of consumers return to retail sites quickly after being served its retargeting ads. FetchBack is the only retargeting firm to provide this type of Retargeting Analytics. more 06/15/2009 FetchBack to Provide Enhanced Notice in Behavioral Ads. Phoenix (June 15, 2009) FetchBack, The Retargeting Company, has announced that beginning this week it will start adding a link in the advertisements it delivers that provides enhanced notice that allows consumers to easily learn more about how the ad was delivered, and how they can opt-out from receiving behaviorally targeted ads from FetchBack in the future. more 06/01/2009 FetchBack creates Creative Best Practices for online Retargeting. Phoenix (June 1, 2009) FetchBack Inc., the Retargeting Company, after forming an internal design team, has crafted the Creative Best Practices for Retargeted ads. After advertisers implemented the Creative Best Practices in ads, return conversions increased up to 25% for those campaigns. more 05/20/2009 FetchBack Reports 210% Growth Phoenix (May 20th, 2009) FetchBack Inc., the Retargeting Company, today released their growth report for the first quarter of 2009. Comparing Q1 2008 to Q1 2009 revenue numbers, FetchBack achieved a 210% increase in revenue. more 05/14/2009 Fetchback's New Retargeting 2.0 Interface Gives Clients More Comprehensive View of Campaign Metrics Phoenix (May 12, 2009) FetchBack Inc., the only online advertising company to specialize in retargeting, today announced the launch of FIDO 2.0, a new generation of its technology platform that provides easy online access to the most comprehensive analytics available in the retargeting industry. With FIDO 2.0 clients have full access to their campaign reports, can manage and update their campaigns, and review campaign snap-shots with ease. more 04/30/2009 Fetchback's New Retargeting Analytics Reveal How Much Revenue Has Been Generated Directly From Retargeting Tempe, AZ (April 30, 2009) FetchBack Inc., the only online advertising company to specialize in retargeting, today announced the launch of FIDO 2.0 a new technology platform that provides the most comprehensive analytics available in the Retargeting industry. With FIDO 2.0 clients see how many Retargeting ads it takes to convert a customer, how many days it takes for a customer to come back and purchase, and how many dollars in revenue have been generated directly from Retargeting. more 04/16/2009 FetchBack Launches Retargeted Sequential Ad Serving PHOENIX, AZ (April 16, 2009) FetchBack, the Retargeting Company, today announced the launch of Sequential Ad Serving; a way for publishers and networks to serve a series of ads to Retargeted consumers in a specific order, with each ad offering a different incentive than the previous ad served. For one advertiser, the use of Sequential Ads yielded an ROI of 467%, and increased the Average Order Value (AOV) by 195% more than the AOV from direct conversions. more 04/06/2009 FetchBack Retargeting Out Performs Paid Search Delivers Better ROI - At Times Over 100 Percent Higher Tempe, AZ (April 06, 2009) FetchBack Inc., the Retargeting Company, today released data showing that its Retargeting outperforms paid search in tangible returns on the dollars invested in each. In a number of side by side tests* FetchBack's Retargeting delivered anywhere from a 74% to a 112% higher ROI than paid search campaigns. more 03/27/2009 FetchBack Launches Industry's First Dynamic Ad Technology within a Retargeting Ad Server Phoenix, AZ (March 27, 2009) FetchBack, the only online advertising company to specialize in Retargeting, today announced the launch of the online industry's first dynamic ad generation technology that works within an ad serving platform. FetchBack's Dynamic Ad Serving technology can create an infinite number of display ads on the fly, while simultaneously serving them through its own Retargeting ad server. Other organizations also offer dynamic ad generation, however none are able to then also serve those ads to customers through a platform specifically built from the ground-up to deliver the best possible results from Retargeting. more 03/01/2009 FetchBack Launches Keyword Retargeting Tempe, AZ (March 01, 2009) FetchBack Inc., the only online advertising company to specialize in retargeting, today announced the launch of Keyword Retargeting, a new program that will enable publishers and advertisers to serve ads based on specific keywords related to user intents and preferences. more 01/20/2009 FetchBack is First ReTargeting Specialist to Join NAI Tempe, AZ (January 20, 2009) FetchBack Inc., the only online advertising company to specialize in retargeting, today announced that it has joined the Network Advertising Initiative (NAI) a coalition of the online advertising companies that have established standards for protecting Web consumer's online privacy with respect to adverting practices. FetchBack has agreed to abide by the NAI's high standards for data protection, transparency and consumer choice. more |
