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Press Releases

2011 | 2010 | 2009 | 2008 | 2007

12/04/2007
Fetchback Now Offering The Industry's Most Complete ROI Reporting For Retargeting Campaigns

December 4, 2007 (Phoenix, AZ) - FetchBack, The Retargeting Company, recently announced the launch of enhanced ROI reporting now available for all of their clients. Advertisers now have access to the most comprehensive retargeting ROI reports on the market. The newly released reports show conversions by clickthrough and impression, allowing advertisers to better track campaign success. The industry leading ROI reports help advertisers make decisions regarding their retargeting campaigns down to the finest detail, including which creative is generating the best results and how many retargeted impressions are enough to convert the average prospect. more

11/02/2007
98% of a Web Sites Visitors Leave without Becoming Customers

Why FetchBack is the future of online advertising
A sobering thought given the funds, not to mention the creative genius, allocated to getting the prospect to the site in the first place.
Enter FetchBack. The advertising industry's ultimate marketing tool.
FetchBack offers a straightforward, single-source solution for getting those lost prospects to come back. FetchBacks's new web technology enables businesses to deliver messages to prospects after they leave a web site. more

9/17/2007
RSS Radio Show Talks with Chad Little, FetchBack Chief Retriever

RSS Ray Radio Show with Chad Little- Segment 1

RSS Ray Radio Show with Chad Little- Segment 2

9/11/2007
FetchBack Appears on CNNMoney.com:

Tenacious technology for Internet ads
Web start-up FetchBack develops software that pursues potential customers wherever they may go. (Business 2.0 Magazine) -- As lucrative as Internet advertising can be, almost all of it is wasted. Companies are set to shell out a total of $19.9 billion for online ads this year, but just 2 percent of the Web surfers who are exposed to those ads will click on them (and even fewer will actually make a transaction). more

9/07/2007
FetchBack Appears in Business 2.0

"What's Next?" Section
As lucrative as Internet advertising can be, almost all of it is wasted. Companies are set to shell out a total of $19.9 billion for online ads this year, but just 2 percent of the Web surfers who are exposed to those ads will click on them (and even fewer will actually make a transaction). Until now, that paltry click-through rate has simply been accepted as the norm. But a company called FetchBack aims to turn things around with technology called ad retargeting. more

5/18/2007
Chad Little To Lead FetchBack As Chief Retriever

May 18, 2007 (Phoenix, AZ) - Chad Little has accepted the position as "Chief Retriever" of FetchBack- The Retargeting Company, and has created an ambitious vision for his team. The vision is quite simple, FetchBack is changing online advertising, changing how people think about spending their advertising dollars and changing the experience in general. more

4/12/2007
Innovative New Online Advertising Service Launches, Connects Web Sites With Lost Visitors

Phoenix, Arizona - April 11th, 2007: On average, almost 98 percent of Web site visitors leave without becoming customers, but FetchBack now offers a straightforward, single-source solution for contacting the vast majority of those lost visitors. New Web technology developed by FetchBack helps businesses more
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